RA CLOTHING [FEATURE]
By Daniel Pilgrim


March 20th, 2014
RA Clothing Co. is a brand that is already making significant waves in the clothing industry. Looking for something unique and original is how they define their approach and style: a stance that separates them from their industry and possible competition. If you think about all the mass-produced and widely available contemporary styles on offer in your local high street, shopping centre or even general Internet store, RA stands out from the crowd. With all the brands and clothing companies offering similar looking options, this is a step out and away from the mainstream that gives clothing lovers looking for unique individualism a fresh opportunity to customise their wardrobe: something that RA Clothing Co. takes full advantage of.
Not exactly a new or start-up company, they have been around for a while and their approach of how to do things is what has kept them hidden. And as they stand now: a gem in the midst of varied yet similar competition that relies on expensive advertising campaigns or other drives to bring in new buyers. Hiding from the watchful eye of the media, they prefer customers who seek high and low for exceptional quality, produced by these connoisseurs of garments. As they state themselves, they are looking for “believers not fans”, and there is quite the degree of exceptional standards as they reset the bar on what is seen as perfection in clothing.
Driven by the desire to be the best on the block, they won’t accept second best of themselves or their customers. Obsession is usually seen as a negative attribute, but the dedication and commitment to these self-set standards and values will see the company make a name for itself as they redefine the conceptualisation of individuality and exclusive, keeping their clothing rare with limited edition runs.
Having featured in GQ, their style of creation is raising both interest and eyebrows as they search for perfection in the clothing industry. Looking to reassert the belief and value that clothing offers an arena for self-expression, they will keep searching for chances to create unique looks. Looking to lead the pack and be revolutionaries in their field, their standout style will hold them in good stead as they attract further attention. As a British company producing their clothes in Britain, it also ensures that home-grown talent is utilised and developed. For RA, the future definitely looks to be a real and promising reality, just like their intentions for their clothing and the motivation that drives them forward.
You can check out some of RA Clothing Co.’s influential designs on their website at: http://shop.ra-clothing.com/
Written by : Daniel Pilgrim
Contat : dnplgrm@gmail.com
@Grim_UK
@rowconn
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